Make the value
defensible.

Help your buyer make the case
for investing in your solution.

Valcaren works alongside B2B software, data and AI sales teams to turn one live opportunity into a financial case their buyer can evaluate and defend.

On-demand value engineering for
B2B software, data and AI vendors.

A SOFTWARE BUYING DECISION001 / EXAMPLE

A logistics company is evaluating planning software. What could the investment be worth?

$494,000annual economic potential
1 block = $1,000Drag to rotate
$200k in lower urgent shipping costs + $144k in added contribution + $150k in staff time freed up. All are annual estimates before costs.
Synthetic base scenario

Your team owns the deal.
We build the case.

Bring us in when the value is hard to quantify, your champion needs an internal investment case, or your value engineering team needs extra capacity.

You bring the buyer context.

Your account team owns the relationship, product expertise and discovery. One review owner coordinates the available inputs and buyer access.

We own the case-building work.

We organize the evidence, test the economics and prepare the executive materials. You get focused value engineering for one opportunity without adding a permanent role.

Have the expertise and bandwidth in-house? Your team may be the right choice. Valcaren adds dedicated execution when the opportunity needs more than your team can cover.

A case your champion
can take forward.

Built around your buyer’s costs, operating reality and decision process. Each deliverable answers a question the buying team needs resolved.

Explore excerpts from one synthetic case.
Client engagements use the buyer’s own inputs.

Assess first.
Build if it holds.

Start with a paid Decision Gate. Find out what supports the case, what is missing and whether a full build is worth pursuing.

01

Decision Gate

3 business days after agreed inputs

Is there a case worth building?

You leave with

  • A map of the decision and its economic questions
  • Preliminary value ranges and evidence to obtain
  • A written recommendation: build, reformulate or stop
BuildDevelop the case
ReformulateChange the premise
StopDo not proceed
02

Approval Build

Scope and timing confirmed at the Gate

Build the case your buyer can defend.

You leave with

  • A buyer-specific financial model to test objections
  • A sourced memo and five slides for the investment discussion
  • A decision map and 60-minute executive rehearsal

Scope, timing and review responsibilities agreed before the Build.

Is there a case worth building?

Discuss the opportunity, the unanswered value question and whether the Gate fits.

Discuss your deal +

See what changes
the decision.

A software vendor is selling planning software to a logistics company. Valcaren’s role: help the vendor build the buyer’s investment case. This example uses invented companies and inputs.

WORKED EXAMPLE / 001

Select a step to inspect
how the case is built.

01/ 05
ENTERPRISE EXCEPTION PLANNINGCLAIM UNDER REVIEW
SYNTHETIC EXAMPLE · NOT CLIENT WORK

What must your buyer believe
to justify the investment?

Discuss your deal +

Bring one
live opportunity.

In our first conversation, we review the opportunity, identify the economic questions still open and assess whether the paid Decision Gate makes sense.

Alejandro Sánchez · Founder, Valcaren

Start with the solution, the buying stage and the question you need answered. No confidential buyer files needed.